Saturday, September 5, 2009

Good News for Fido!

Fido has it pretty good these days. If he's lucky, his Baby Boomer master gives him gourmet, preservative-free, organic dog food with a little natural glucosamine to keep his joints working; some probiotics for healthy digestion; omega-3s for his brain and coat; and maybe even a lutein supplement to keep his eyes healthy. As humans adopt healthier eating habits and use supplements to prevent disease and stay healthy longer, many want to offer the same health benefits to their pets. Pet owners are also becoming increasingly savvy about bioactive ingredients — especially those for specific conditions, such as joint health, obesity, digestion, inflammation and vision dysfunction — and their benefits for pets, causing a spike in demand for new animal products with these nutrients. Try Animals Apawthecary, Ark Naturals, Dancing Paws, Pet Naturals and Dr. Goodpet... because doesn't Fido deserve the best?

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